The poster is an information transfer art, is a popular promotional tool. The posters also known as posters. Posted on the street large paintings hanging on the wall in the shop window to attract the attention of passers-by, a sense in terms of the 20th century is the century of the political propaganda posters as a means of publicity at the time reached its peak, with its eye-catching screen, which the two world wars, the Soviet revolution and construction, the Spanish Civil War is the peak period of the political poster creation, especially in the first five years of the twentieth century, posters accusing him of its golden age. Soon after the victory of the October Revolution, the Soviet Union, the capital, the center of Moscow post office windows plastered with posters, so that the public can understand from the posters of these different manifestations of the revolutionary situation. At school, posters commonly used in theatrical performances, Games, stories, exhibitions, parents, festivals, contests and games. The poster design requirements of the total people at a glance. The general posters usually contain a notice, so the topic should be clearly visible, at a glance, and then summarized the main content of the time, place, note the most concise statement. Poster illustration, layout, appearance is usually a good way to attract the eye. In real life, there are more abstract and concrete.
The poster design is based on a computer graphic design applications, the formation of a new career with the development of the advertising industry. The main features of the Vocational expression of images, text, color, layout, graphics and other advertising elements, combined with the characteristics of the use of advertising media on the computer design software to achieve the purpose and intent of the expression ads, the plane creativity of a design activity or process. With China's sustained and rapid economic growth, the market competition is increasingly expansion, escalating competition, business war has begun to enter the "wisdom" War ads from the so-called "media war", "put into war" rise to creative advertising competition, " creative "to become the most popular Chinese advertising industry commonly used words. "Creative", it is meant to create, create, cause. "Creative" literally "to create the image of Italy, excavated from this level, the advertising creative is between advertising planning and advertising production performance between the idea of artistic activities. Advertising theme, carefully thinking and planning, the use of artistic means to master the material combination of creative, to the process of shaping an image. In short, the advertising theme ideas, imagery tendency.
